The path to real estate
I grew up in a family that designed and built homes in Whatcom County. My mother always had a truly special talent for creating beautiful spaces. From a very early age, I was designing little rooms and floor plans. It’s funny sometimes to look back and realize that there wasn’t ever a more obvious career path.
The home theme in my career started early—but in a non-traditional way. After I graduated from college, I began working in communications/public relations. I worked at a public relations company in NYC that serviced clients in the architecture and design space. It was exciting, but after a couple of years, I wanted to work on behalf of a more important cause.
I came home to the Pacific Northwest and started working for nonprofits that provided job training and transitional housing for low-income and homeless populations. My role was to share stories that supported fundraising efforts. I went on to work in marketing for other companies and industries, including Puget Sound Energy, where I planned large-scale, multi-faceted marketing campaigns across Western Washington that encouraged energy efficiency alternations n the home.
Throughout the years, my diverse background in marketing often touched on housing—and it showed me that there’s not many things more important than having a safe home.
Above and beyond marketing
I’m confident that my 15 years of marketing experience has given me an unmatched set of skills in Whatcom County's real estate industry.
I’ve managed photoshoots for national consumer brands, I’ve been a publicist for commercial real estate companies and tourist attractions in NYC, I’ve helped market and grow physician practices, and I’ve served as a media relations manager for a state environmental agency. I bring all of this to my practice of real estate.
How? My job has always been to get eyes on the cause or product—whatever that may be. And maximizing exposure translates into the highest selling price for your home. I know how to prepare a home to show, and how to promote a listing. I hire only the best photographers, and attend every photoshoot (often times multiple photoshoots) to ensure exceptional presentation. I understand how to promote on a local and national scale. I love digital marketing. My goal is to get the most eyes possible on your beautifully presented listing, and ultimately, to maximize the financial return of selling of your property.
In 2017, I was nationally recognized for above and beyond service and marketing. I serve on the Coldwell Banker Bain Regional Broker Council. I’m a Certified Luxury Marketing Specialist and a Coldwell Banker Global Luxury Property Specialist.